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Sportsbook software provider Altenar agrees partnership with Flows

| By Rochelle Piggot
Sportsbook platform, Altenar signs partnership agreement with Flows, the industry’s award-winning no-code automation platform.

Leading Malta-based sportsbook provider, Altenar, has today signed a partnership agreement with Flows for the provision of its no-code integration and automation platform. The partnership will enable Altenar to build features and applications without code and increase innovation via Flows’ innovative automation technology.

Flows support businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool. The partnership will allow Altenar to streamline its processes and enhance its operational efficiency resulting in significant time and cost savings.

Flows essentially acts as a bridge between different systems and technologies, making it easy for data to flow smoothly and for workflows to be automated. This integration helps sportsbook suppliers make their processes more efficient, reduce manual work and eliminate information silos. With Flows’ no-code approach, providers can effortlessly connect different data sources.

By harnessing the power of Flows Altenar can effortlessly create new features, automate personalised campaigns, promotions and betting options, all without being hindered by complex technical procedures. With Flows, Altenar will have the flexibility to innovate and respond to changing trends without the need for extensive technical knowledge or resources. This seamless and intuitive platform will empower to drive innovation, engage customers with tailored experiences and maintain a competitive edge in the dynamic sports betting industry.

Domenico Mazzola, director of sales at Flows, said: “We’re delighted to announce our partnership with Altenar, a prominent leader in sportsbook software. It’s an honour and a true testament to what we are building here at Flows to see an industry leader recognise the importance and the benefits that Flows, no-code automation, can bring to the industry. We look forward to building a long-term relationship with Altenar.”

Charlie Williams, commercial director of Altenar, said: “We are excited to launch our strategic partnership with Flows, who sit at the forefront of integration and real-time automation. Player experience and sending the right sporting bets, to the right players, at the right time is critical for our clients’ success. This partnership with Flows enables us to further extend the power of our award winning sportsbook solution and deliver even more value faster to our clients and their users. We look forward to a fruitful, long-lasting relationship with Flows.”