Launch marks a crucial step in the strategy to extend Aspire Global’s global footprint
Aspire Global’s Pariplay has signed a partnership for games with Rush Street Interactive (RSI), a market leader in online casino and sports betting in the US. RSI has now launched a selection of Pariplay’s high-quality online casino games in New Jersey, which marks another milestone in Aspire Global’s expansion strategy.
The launch, which sees Pariplay breakthrough into the regulated US market, marks a crucial advancement in the strategy to extend Aspire Global’s global footprint. It also matches the strategic decision to expand in the US igaming market with several of the group’s products. Partnering with a major player in New Jersey provides Pariplay with a significant platform from which it can reinforce and elevate its positioning in the US igaming space.
Founded in 2012, RSI is a market leader in online casino and sports betting in the US. RSI operates PlaySugarHouse.com, a prominent New Jersey igaming site.
Richard Schwartz, President of RSI, said: “Partnering with Pariplay is very exciting as PlaySugarHouse.com players will be the first in the US to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible. Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our New Jersey players will also love them.”
Adrian Bailey, managing director at Pariplay, said: “We’re delighted to partner with RSI and further our expansion into regulated markets by going live in the United States market for the first time in Pariplay’s history. Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content. We look forward to building an enduring partnership with them and exploring how our games resonate with US players.”