Pariplay strengthens in Switzerland through Swiss4Win.ch by Casinò Lugano launch
Leading Swiss operator takes Wizard Games content live.
NeoGames SA subsidiary Pariplay, the leading aggregator and content provider, has increased its foothold in the regulated market in Switzerland by going live with Swiss4Win.ch, the online gaming brand of Casinò Lugano.
Through the deal, Casinò Lugano’s Swiss4Win.ch is now carrying content from Wizard Games, through Pariplay’s fusion platform, with Phoenix Kingdom, Fisherman’s Bounty and Amazing Riches among the first batch of titles to hit the market.
The launch is the latest in a series of deals between Pariplay and Swiss operators and the company is strongly positioned in the market thanks to its ISO27001 certification status and large portfolio of approved and certified games.
Pariplay’s fusion offering features over 13,000 games from the industry’s leading developers, in addition to a comprehensive suite of back-office conversion and retention tools that enhance player value.
Andrew Maclean, VP of sales at Pariplay, said: “Switzerland is a very important market for us and the launch of Wizard Games titles onto Swiss4Win.ch is the start of what we believe will be a long-lasting and successful collaboration.
“We look forward to continuing to serve players with a large amount of new content from Wizard Games’ certified Swiss portfolio. This agreement represents another significant step in our growth journey.”
Paolo Sanvido, CEO and board member at Casinò Lugano SA, said: “We are always on the hunt for fresh, engaging content that we believe will prove to be a hit with our loyal players and this deal provides games that fit the bill perfectly. “Pariplay has been creating a major industry buzz for some time now and bringing on board their content serves to significantly strengthen our product portfolio.”