PlayStar partners with Intelitics ahead of New Jersey debut

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Leading performance marketing and analytics provider will assist challenger brand with player acquisition in the Garden State and beyond.

Intelitics, the leading performance marketing and analytics provider, has been selected by challenger online casino brand PlayStar to support its imminent launch in New Jersey which is set for the first quarter of next year.

The partnership will see Intelitics provide PlayStar with its scalable customer acquisition tracking platform, allowing the operator to make informed, data-driven campaign decisions across all user acquisition channels including affiliates and paid media.

Intelitics’ platform and product suite will also provide PlayStar’s affiliate and marketing partners with access to real-time data and analytics as well as flexible pixel tracking to allow them to effectively manage their own campaigns and monitor their effectiveness quickly and easily.

For PlayStar, the partnership with Intelitics forms part of its wider mission to provide US players with an online casino experience like no other. This will be achieved by focusing on three key areas – personalisation, engagement and customer experience.

The operator has developed a unique player engagement concept that remains a closely guarded secret, and Intelitics’ powerful platform and toolset will allow PlayStar to track the effectiveness of all engagement activity with new and existing players in real time.

For Intelitics, the deal with PlayStar is the latest in a string of partnerships with US operators such as BetRushmore. It reflects a wider market demand for quality insight on user acquisition in what is the fastest-growing online casino market in the world.

Brands entering highly competitive markets like New Jersey, where player lifetime values are high but so too are acquisition costs, need to have a marketing tech stack that empowers them with granular, optimisable data – and that is exactly what Intelitics provides.

Commenting on the partnership, Allan Petrilli, VP of sales and growth at Intelitics said: “We’re very much looking forward to teaming up with PlayStar and to allow the operator to leverage our industry-leading user-acquisition platform to ensure it gets off to the best possible start in New Jersey.

“We’re particularly excited to be working with its incredible team which has a track record of high-level success in the igaming industry and look forward to being an integral part of its success story for years to come.”

Adam Noble, chief business development officer at PlayStar, added: “Intelitics’ technology fits with our goal of making our players feel like the star of the show from the first moment they engage with our brand, and it will also help us to drive tremendous efficiencies as we continue to scale.

“It has been a pleasure working with the Intelitics team as we prepare to launch PlayStar in New Jersey early next year and we look forward to a long and successful partnership between both businesses as we navigate the fast-paced, high-growth online casino market in the US.”

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