RubyPlay named as new Snaitech partner

RubyPlay, an innovative B2B gaming development studio, has consolidated its position in the Italian gaming market through a partnership with Snaitech, one of Italy’s leading legal gaming operators. 

The collaboration marks a significant milestone for RubyPlay, which aims to expand its reach and offering in the Italian market. 

Through the POP (Playtech Open Platform), Snaitech’s player base will be able to enjoy RubyPlay’s flagship titles, such as Diamond Explosions 7s, Shake Shake Leprechaun and Alice in the Wild. 

With this agreement, Snaitech underscores its commitment to providing high-quality entertainment to its consumers. With a proven track record of capturing players’ imaginations, RubyPlay games are poised to consolidate its business in the Italian market, further enhancing the gaming experience offered by Snaitech. 

Dr Eyal Loz, chief product officer at RubyPlay, said: “We are thrilled to partner with Snaitech and expand our footprint in the Italian market following previous successful collaborations in the region.

“This partnership represents an exciting opportunity for us to introduce our immersive gaming content to a broader audience and further establish ourselves as a leading provider of premium gaming experiences within the country.”

Alessandro Graziosi, chief digital officer at Snaitech, added: “Our aim is to ensure new and engaging gaming experiences. We are confident that the addition of RubyPlay’s portfolio to our platform will resonate well with our audience and we look forward to a lasting relationship together.”