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SoftSwiss VIP and retention team adds extra value to online casino clients

| By Guy Parsons
Tech company reports added value increases across the board for SoftSwiss clients

SoftSwiss has announced that its Managed Services department and VIP team increased of the average revenue per VIP player by 30% last year.

Furthermore, the retention team specialists produced more than 1,800 unique send-outs to retain players in the game, while the added value increased on average by 40% for SoftSwiss online casino clients. 

The VIP and retention team forms part of the SoftSwiss Managed Services department. It performs marketing actions and develops strategies aimed at increasing player loyalty and retention, as well as offering extra support to VIP players. Furthermore, the team also tracks potential VIP players and loyal players, as well as monitoring big wins and heavy losses.

Commenting on the announcement, Darya Dyachkova, head of the VIP & retention team at SoftSwiss Managed Services, said: “The Managed Services VIP and retention team is very glad to make such tremendous achievements in 2020! Thanks to our deep structural analysis of retention procedures as well as thorough personalisation techniques we were able to help bring more value to the table as well as save extra costs to our clients.”

Managed Services is a part of SoftSwiss solutions offered to clients to help their igaming brands succeed. The department comprises first line support, anti-fraud support and retention & VIP management services. Providing full-cycle player care, our support teams are the link between player and platform. The services are not only integral to enhancing the user experience and spotting technical errors but help to enhance the client’s financial performance and provide fraud protection for their business. With its extensive expertise and flexibility for operators’ business needs, SoftSwiss Managed Services helps to foster the success of clients’ brands.