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The Rank Group Plc signs five-year extension with Playtech to support growth and new brands

| By Guy Parsons
Agreement brings further product enhancements for Mecca Bingo, as well as new Lucky Pants and Kitty Bingo brands

Playtech, the world’s leading gambling technology company, has announced a five-year extension with one of its key partners, The Rank Group Plc (‘Rank’), to exclusively provide its bingo platform in addition to games content.

The extended agreement follows a similar extension to Rank’s casino services agreement with Playtech and a new agreement to launch Playtech’s poker platform, bringing a number of Rank’s key product verticals to Playtech, supporting the migration onto their own proprietary platform with access to a world-class product line up from Playtech.  

The new bingo deal covers Rank’s long-established Mecca Bingo brand, plus two new brands, Lucky Pants and Kitty Bingo. Playtech will continue to provide dedicated content development for Rank, giving Mecca, Lucky Pants and Kitty Bingo a significant point of differentiation in the market as the digital business continues to go from strength to strength

Commenting on the agreement, Angus Nisbet, director of digital bingo at Playtech, said: “Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years. 

“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”

James Boord, CMO at Rank, added: “We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers.  As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market-leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term bingo provider.”