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Trueplay achieves average penetration rate of 32% across LatAm market

| By iGB Editorial Team
Almost one in three players use the Trueplay Hold to Earn loyalty programme every week.

Trueplay, a leading igaming loyalty provider, has achieved a 32% user penetration rate for its innovative Hold to Earn feature in Latin America. This success, reached in January 2024, demonstrates the programme’s ability to engage and keep users in the rapidly expanding igaming market.

The Hold to Earn concept

Hold to Earn is a Trueplay feature that offers users the unique opportunity to freeze their rewards for predetermined periods (eight hours, one day and three days) to unlock enhanced benefits in the near future. The reward structure is closely tied to the casino’s GGR during the holding period, with the payout distributed among participants in the staking pool based on their respective shares.

Automation and simplicity

The reward process is entirely automated, streamlining the experience for users. If the casino’s GGR is positive during the holding period, participants receive a proportional reward at the end. Conversely, if the GGR is negative, participants don’t get any reward, but the held amount is promptly returned to the user.

Hold to Earn improves business metrics

Hold to Earn establishes itself as a prominent driver for growth, significantly impacting key business metrics. Platforms integrating the Trueplay loyalty programmes experience an average increase in retention of 18% within the first month, leading to a 10% boost in deposit volume. This, in turn, results in an average NGR growth of 5.6%, enhancing the overall efficiency of the casino platform.

Trueplay results in the first month of integration.
Photo source: Trueplay.io

You can listen to the Trueplay team talk about this and more during the ICE Conference in London at stand N9-360. The event is set to take place on February 6–8, 2024.

To learn more about Trueplay’s loyalty gamification, visit the website and book a demo at https://trueplay.io/schedtechule/.