New look comes as platform provider celebrates ten years in the igaming industry
UltraPlay has announced the first step of its enhanced brand identity – a new company logo. It comes as a continuation of UltraPlay’s ten-year anniversary that was celebrated earlier this year.
Commenting on the new logo, Lyubomira Petrova, chief marketing officer at UltraPlay, said: “In 2020 the company celebrated its tenth year in the global gaming industry. It’s the perfect moment to reflect on what’s been done and what would be our goals for the next decade. When it comes to brand identity, it’s this cornerstone of every company that sets the tone of who we are and what are our values, vision and mission so that everyone in the company works as a winning team. That was our main idea when deciding to enhance our logo: to highlight our upwards direction and present our aim for the continuation of the excellence we bring to the igaming industry.”
The logo will be followed by the release of the redesigned corporate website that is going to be announced soon.
UltraPlay has declared that its new website will perfectly represent its brand identity and mission to deliver the highest-quality products and services that create excitement for online operators and third-party providers.
Created with the latest UX/UI trends, the new website will be easy to navigate, through its dynamic presentation of the company’s products, and services, as well as catching the latest news from UltraPlay’s media awareness.