Tech & innovation

Customer experience vs. fraud

1 minute read
Based on survey responses from iGaming Business' network, Emailage presents a report assessing the industry's sentiment and approach towards fraud and customer experience

Across the igaming industry, moves have been made in recent years to take a more proactive approach to making gambling fairer and safer in the UK.

With many regulatory provisions coming into play this year, 2019 is a ripe time to consider if and how your identity verification and digital identity checks are keeping pace.

This in turn, however, raises concerns for operators wanting to maintain a positive, seamless customer experience. Emailage, a global fraud prevention company, saw a need in the industry for a study examining the lasting impacts of these developments on customer experience.

The resulting report, “Managing risk in a player centric world”, produced in collaboration with iGaming Business, asked online gambling operators in EMEA a series of questions regarding their views.

Respondents came from various areas of the igaming sector, providing what Emailage feels is a comprehensive view of the state of play, the opportunities and the challenges.

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