FanDuel expands NBA presence with Detroit Pistons deal
| By Robert Fletcher
National Basketball Association (NBA) franchise the Detroit Pistons has signed up a second gaming partner of the day, pairing up with Flutter Entertainment-owned FanDuel Group.
Under the agreement, FanDuel will serve as an official sports betting partner of the Pistons.
FanDuel will also be able to use official Pistons marks and logos, as well as gain access to a mix of marketing assets, including in-arena signage and activations, television and digital advertising, and TV and radio presence.
The deal comes ahead of FanDuel’s planned launch in Michigan, which is set to open its regulated sports betting market next month or early in 2021.
FanDuel has already launched retail betting at Detroit’s MotorCity Casino Hotel, and the Pistons will now also work with the casino to provide fans with giveaways, exclusive viewing parties and other experiences.