BetBright unveils £10m World Cup promotion

BetBright has this week launched a prize fund promotion for the 2018 World Cup, offering customers the chance to win £10m (€11.4m/$13.3m).

The new promotion, the largest ever offered by BetBright, challenges punters to predict the first goal scorer, correct score and time of the first goal in the World Cup final.

To qualify for the £10m giveaway, BetBright customers must complete specific daily challenges and collect points.

BetBright will award points for various activities and engagement with the site, such as logging on or placing specific stretch bets.

The campaign will be split into eight periods of seven days with an individual leaderboard for each period.

The top 10 customers on the leaderboard in any week during this period will each receive £250 in cash, while the users who ranks first will also secure an entry to the £10m prediction challenge.

In addition, players that finish between 11th and 100th on the leaderboard each week will receive free bets and bonuses.

Sarne Lightman, managing director at BetBright, said: “We are making a major investment in user engagement during this summer’s biggest sporting competition.

“We really wanted to create something different for our customers, old and new, to what the rest of the market is likely to offer.

“With daily rewards, weekly leaderboard cash prizes and 10 users winning a shot at £10m we believe we have created a really exciting message that will cut through the noise of our competitors and provide a compelling reason to play with BetBright during the World Cup.”

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