Caesars to “dramatically curtail” media presence following ad-heavy 2021
| By Marese O'Hagan
Caesars has confirmed that it will “dramatically” cut back its marketing spend throughout the US in its full year 2021 and fourth quarter results investors call.
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Caesars reported growth in each of its sectors for the full year, with revenue rising 168.7% to $9.57bn (£7.02bn/€8.43bn). Fourth quarter revenue was $2.59bn.
In speaking about the company’s digital segment, Tom Reeg, CEO of Caesars, spoke of the impact of the company’s acquisitions last year.