Players in New Hampshire have wagered more than $3.4m in the week following the roll-out of mobile and online betting on 30 December.
As of 6 January, over 16,200 players have registered with the DraftKings-powered sportsbook, which operates under an exclusive contract with the New Hampshire Lottery.
Governor Chris Sununu, who placed the ceremonial first bet when sports betting launched, said the early returns show sports betting “was absolutely the right bet for New Hampshire to make”.
“With over $3.44 million already wagered here in the Granite State, and with revenues benefitting our state’s education system, this is already proving to be a big win,” he explained. “The demand is there and New Hampshire is happy to serve as the region’s go-to destination for sports betting.”