Norsk Tipping has set its sights on further growth after reporting a year-on-year rise in revenue in the first half of the year.
Gross gaming revenue came in at a record NOK7.2 billion (€ 772 million/$848.6 million) in the first half, 11% more than the amount posted in the corresponding six-month period last year.
The firm’s Lotto brand continues to serve as the main source of income, after it generated more than NOK2 billion in the first half, 7% more than last year, while the Viking Lotto brand performed well, posting revenue 38% higher than in the previous year.
Norsk Tipping also reported growth within its interactive games division, with total revenue for this part of the business amounting to NOK640 million, up 8% on the amount posted in the first half of 2015.
Multix was the only interactive game to suffer losses in the period, with both Belago and Instaspilll experiencing revenue growth.
Torbjørn Almlid, chief executive of Norsk Tipping, said: “The most pleasing thing is that the influx of new customers is the highest in the segment younger adults, where the battle for customers is hardest.
“It is perhaps the most important idea of whether we are able to offer attractive products and services for younger generations.
“We believe in a good second half well but we can not expect that this level of growth will continue, as the paid Viking Lotto pot and the Euro 2016 football championship, will be over.
“Still, if we keep the budget of the year, it goes towards a good year for Norwegian Tipping.”
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