Jumio commissioned iGaming Business to examine the key issues around abandonment in mobile gaming, notably at account registration and deposit, where the phenomenon occurs most.
The results of the research were analysed, edited and included in the 'Abandonment in Gaming' report that is viewable by clicking on the link below.
The mobile platform is now so widely accepted across the igaming sector and among players that it is easy to forget how much friction there still is; and how much revenue is still lost in abandoned registrations and deposits.
The report examines these issues, why they are happening and finds out what operators are doing to minimise the rates of abandonment.
Key points from the report:
- 24% of potential players are abandoning at the moment of registration
- Operators are potentially losing £98m due to abandonment
- User experience is key
- How Jumio can help
Click on the e-magazine link below to view the report and its findings in their entirety.