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Mido Lotto app to expand to seven states

| By Nosa Omoigui
Mido Lotto, a Lottery Now owned app that allows people to play state lottery games on their mobile phones, has expanded into three new states and announced plans to launch in four more by the start of October.

The app is currently available in California, Massachusetts, and Delaware, while a further four states – which are yet to be revealed – are planned for launches in the coming weeks.

Since launching in 2020, Mido Lotto has become one of the most popular apps on the Apple Store by reaching the top 30 entertainment apps on the platform. This has led to significant revenue growth of up to 500% from the fourth quarter in 2020 to the first quarter of 2021.

Lottery Now president Richard Wheeler said: “Lottery is a $90 billion industry in the U.S. alone, and that’s with more than half the population only playing once a year due to lack of convenience. We’re excited to continue our growth trajectory and to add to each state Lottery’s efforts to generate incremental revenue for their beneficiaries.

Read the full story on iGB North America.

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