Bettorlogic signs with Africa’s Truewave

Bettorlogic has moved to expand its presence in the African market by entering into a partnership with Truewave.

Under the deal, personalised betting tool developer Bettorlogic will now provide data-driven content to Truewave, a real-time contextual advertising platform.

Bettorlogic said its tailored betting content will now form an “integral element” of Truewave’s digital marketing campaigns, through direct affiliates and programmatic buying.

Truewave’s ad serving platform will be integrated with Bettorlogic data feeds and deliver contextual and data-driven HTML5 adverts to consumers.

“Bettorlogic provides sportsbooks with insightful and in-depth information to give meaningful reasons to have a bet,” Bettorlogic chief executive Andrew Dagnall said.

“Our work with Bet.co.za in Africa has already shown excellent results; this deal will enable our latest African operator to enhance its customer user experience to drive stronger revenues.”

Imran Bukhari, chief executive of Truewave, added: “The gambling industry is growing fast in Africa and being a primarily mobile dominant market, there is a need to adopt suitable marketing solutions to deliver the best insight around player data and behaviour.

“Truewave's innovative contextual advertising platform will help the player make informed betting decisions based on the expert insight provided by Bettorlogic.”

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