BetVictor set for digital marketing push with Fresh8

BetVictor has entered into a partnership with Fresh8 Gaming, an ad-tech firm that specialises in the sports betting industry.

Under the agreement, BetVictor will utilise internal technological developments that enable real-time analysis of players’ data to create adverts, with support from Fresh8.

BetVictor adverts will be optimised for all platforms and will feature a range of markets or sports.

“We are fully committed to providing our customers with the simplest betting experience; collaborating with companies such as Fresh8 Gaming enables us to further tailor our offerings to customers in an effective and efficient way,” BetVictor head of marketing Lars Fulle said.

Andrew Sharland, managing director at Fresh8, added: “We are delighted BetVictor see the potential in our gambling-focused ad-tech platform.

“They have the exact profile of the forward-thinking, digitally-focused operator that we want to partner with.”

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