Catena Media acquires affiliate assets from i15 Media
![NeoGames](https://igamingbusiness.com/img-srv/HHi0xgRQxWEILLOybZBhueUh5uOMdpTumtZ55DLa8AU/resizing_type:auto/width:0/height:0/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:90/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wNC9hY2hpZXZlbWVudC1hZ3JlZW1lbnQtYXJtcy1idXNpbmVzcy1hZ3JlZW1lbnQtYnVzaW5lc3MtZGVhbC1jYXVjYXNpYW4tMTQzNTkwMS1weGhlcmUuY29tMl8uanBn.webp)
The acquired assets comprise over 100 affiliate sites and domains including state-specific websites such as Michigansharp.com and NYSportsDay.com, as well as US-wide websites like Bonus.com and Gamblingonline.com.
These assets generated combined revenue of approximately $8.0m during the 12 months to July 31, 2021.
Catena said the acquisition will help to strengthen its North American business, adding that it expects the purchase to have a direct positive effect on its earnings before interest, tax, depreciation and amortisation.
Of the total purchase price, $12.5m is payable in cash on closing, with a further $20.0m to be paid in three instalments: $5.0m in cash or shares on December 15 this year, $5.0m in cash on June 1 next year, and $10.m in cash on December 15, 2022.