German online gaming firm Tipico has entered into a partnership with Danish Superliga top-tier football club Esbjerg.
The deal will run for two seasons, from 2016-17 to 2017-18.
Tipico will serve as Esbjerg’s official gaming partner, benefiting from branding placement on various surfaces inside the club’s Blue Water Arena home stadium, as well as access to a range of marketing rights.
Supporters will also be able to place bets on matches at Tipico terminals inside the stadium.
Tipico already has partnership deals in place with the Danish national side as well as a number of German clubs, including current Bundesliga champion Bayern Munich.
Henrik Barrels, sales manager at Esbjerg, said: “The collaboration sets new standards for the involvement of supporters in our stadium, and by being the only Danish club cooperating with Tipico, we will eventually be able to offer unique gaming experiences and opportunities for our fans who will have direct access to state of the art gaming platforms.”
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