FanDuel signs with TV service SportsGrid

FanDuel Group has become the official partner of North American 24-hour sports betting network SportsGrid.

The multi-year agreement grants FanDuel exclusive category access to digital distribution, broadcast, syndication, and radio assets across SportsGrid’s gaming and lifestyle network, which is available via on demand TV services such as Roku and XUMO.

As the exclusive sportsbook, casino, racing and fantasy sports partner of SportsGrid, FanDuel will collaborate on over 50 hours of original video and audio content each month. SportsGrid will also exclusively promote and feature FanDuel odds, data, and promotions in both branded and unbranded shows. 

“We’re excited to provide our loyal fantasy and sports betting customers with more ways to learn, play and win through this exclusive partnership with SportsGrid,” said Matt King, chief executive of FanDuel.

Read the full story on iGB North America.