Sports betting platform provider FSB has signed a multi-year extension to its long-running deal with Genting.
FSB will continue to work with Genting and the GentingBet brand on various sports betting-focused initiatives.
Genting in 2013 became the first company to take on FSB’s fully-managed sports betting solution.
“Extending the relationship with FSB was an easy decision; their platform, team and attitude are among the best in the industry,” Genting UK operations director Andy Bentley said.
“FSB are quickly establishing themselves as a major supplier and we are looking forward to our ongoing cooperation.”
David McDowell, chief executive of FSB, added: “Genting were the first client to believe that we could build and launch a sports betting service.
“Renewing the contract after four years speaks volumes about the relationship we have built together.”
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