Senet Group rolls out responsible gambling campaign

The Senet Group has launched a new responsible gambling awareness campaign to coincide with Responsible Gambling Week.

Senet will place stand-alone responsible gambling advertising across a number of live, televised football matches and an additional 2,000 adverts on channels and programmes where it believes a significant percentage of viewers are likely to gamble online.

The organisation has set a target of having its messages seen 30 millions times on television during the next three months.

Wanda Goldwag, chair of the Senet Group, said: “We know our messaging works, with more than 80 % of players recognising our messages to set limits, only gamble what’s affordable and not to put play ahead of family and friends.

“Surveys tell us millions may have changed their gambling habits as a result or taken the campaign as a prompt to raise a gambling concern with family or friends.

“TV advertising is a key element but we need also to understand and follow our market.

“There is a generation who watch less television or who do so engage on social media; the gambling sector can reach out to these players and those in Senet membership will always be carrying responsibility messages.

“We need to be equally smart at getting our messages across, and in a tone that works with this audience.”

Led by the Industry Group for Responsible Gambling, the Responsible Gambling Week initiative runs from October 12-18.

Related article: IGRG launches responsible gambling week