Snack Media unveils joint gaming venture

Sports digital publisher and fan engagements expert Snack Media has announced a new gaming-focused joint venture.

‘Snack Gaming’ will work with sponsors, betting companies, rights holders and media owners around the world to acquire, engage and monetise fan bases.

The new venture will develop, licence and commercialise digital fan engagement platforms such as fantasy sports leagues and predictor games, as well as develop and introduce new products.

Snack Gaming will also use Snack Media’s network of over 20 million unique users a month to inform clients on strategy and behaviours of online sports fans.

Snack Media has launched Snack Gaming as a joint venture between Jon Trigg, the founder of fantasy sports business Silent Manager, and Rupert Pratt, the co-founder of Generate Sponsorship.

“Across our team we have developed thousands of platforms and enterprise builds in multiple languages, capable of managing over 150 million transactions,” Trigg said.

“We have advised sponsors, media owners and rights holders globally and generated tens of millions of euros in commercial income; we assist clients to acquire, engage and monetise fans and the rights we create.”

Pratt, whose Generate Sponsorship business, was sold to Mongoose Sports & Entertainment, added: “With digital advertising spend and fan engagement overtaking traditional, the questions to ask yourself is ‘what proportion of my sports marketing inventory is digital?’ and ‘so I have the right tools in place to engage and acquire fans, secure sponsors and advertisers?’

“Snack Gaming has been formed to address that balance for sponsors, betting companies, rights-holders, publishers and broadcasters alike.”

Niall Coen, chief executive and co-founder of Snack Media, also said: “Snack Media have 10 years experience in creating, distributing and monetising fan content, so setting up a business specifically aimed at monetising these tools for publishers and rights-holders is a very natural progression for the Snack Media business.

“Our strategy across this business will be helping to create new tools, new rights and new revenues’ for our partners.”