PointsBet signs first sports betting deal with Big Ten Conference programme

| By Cole Rush
PointsBet has signed a multi-year deal with the University of Maryland Athletics organisation.

The tie up marks the first time a Big Ten Conference franchise has struck a sports betting partnership.

“Investing in the University of Maryland athletics program expands our ability to impact local communities and the greater DMV region while also connecting PointsBet with alumni that remain actively involved in reverence to their alma mater,” said PointsBet USA CEO Johnny Aitken.

“Sports betting education and safe gambling is key to our long-term strategy, as is making a tangible impact on the communities we invest in. We are proud to work with such a high-profile, storied university to further these objectives.”

Read the full story on IGB North America.

Subscribe to the iGaming newsletter