The deal will see Rivers Casino and BetRivers branding and advertising inside the arena, as well as the lounge, which is designed to resemble the sportsbook at Rivers Casino Pittsburgh. The lounge will feature rows of seating, a bar and multiple screens.
David Morehouse, president and chief executive of the Penguins, said the deal would build on the Penguins’ existing relationship with Rivers Casino. The venue has been paired with the Penguins’ charitable partner the Lemieux Foundation, founded by former NHL star Mario Lemieux, since 2010 .
“This is an exciting extension of our longstanding relationship with Rivers,” Morehouse said. “The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-Covid environment.”