Sunderland extends with Dafabet

Dafabet has extended its partnership with English Premier League football club Sunderland.

The renewed deal will run through to the end of the 2018-19 season.

Dafabet will retain its role as the club’s principal partner and continue to benefit from branding placement on the front of the team’s playing jerseys.

The online gaming firm will also undertake a series of fan engagement initiatives, such as supplying supporters group ‘Ha’way the Flags’ with a crowd-surfing flag for use at Sunderland home matches.

“We are very happy to extend our partnership somewhat ‘early’ with Sunderland – the deal was actually agreed in principle some time back such is the level we value the partnership,” Dafabet’s head of sports marketing and sponsorship John Cruces said.

“We have had a busy summer in that we have announced a number of new deals across football and sport in general. Extending our relationship with Sunderland was important to us for the brand presence the club has already helped us achieve, and will no doubt continue to do so.”

Gary Hutchinson, commercial director at Sunderland, added: “Dafabet have a great understanding of football and the football industry and over the last year we have seen our partnership with them flourish on a global level.  

“They are a major player in the football and sport sectors and we are delighted to align ourselves with them in the longer term, giving us increased opportunities to grow and develop our relationship in the coming years.”

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