Betting company Yabo Sports has entered a regional partnership with German Bundesliga football club Hertha Berlin.
Yabo Sports will serve as the official and exclusive betting partner of Hertha in Asia throughout the 2018-19 and 2019-20 seasons.
The company will benefit from a branding presence on LED advertising boards inside the team’s Olympiastadion Berlin home stadium, as well as on the club’s various social media platforms in both Asia and Europe.
The Lagardère Sports agency brokered the deal on behalf of Hertha Berlin.
“Yabo Sports is proud to become Hertha BSC’s exclusive betting partner in Asia, with the aim to enhance brand value and regional influence together with the club,” Yabo Sports chief executive Sunny Xu said.
“Looking ahead, we will devote ourselves to provide users with more quality sports games in the region, as well as more exciting Hertha BSC content in partnership with the club.”
Ingo Schiller, chief executive at Hertha Berlin, added: “Yabo Sports is our first regional exclusive partner in Asia, which is a strategically important market for us.
“Looking forward to a long and successful partnership with Yabo Sports, we will continue to drive Hertha BSC's internationalisation strategy hand in hand forward.”
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