Mobius.Bet to advertise on TV during Brazil World Cup qualifiers

| By Conor Mulheir
Vancouver-based igaming operator Mobius Interactive has signed an agreement to display its Mobius.Bet brand on the televised broadcasts of all 8 of Brazil’s World Cup football qualifiers.

The matches are scheduled to start with Brazil vs. Ecuador on 3 June, and run until the final match against Argentina in November.

Mobius said the Brazil World Cup qualifiers will attract an average audience of 35m people per match on Globo TV, the largest commercial TV network in Latin America.

The operator said the Globo TV network is able to reach 99.5% of the Brazilian population, consisting of over 211m people, and that the national team’s qualifier against rivals Argentina is expected to top 40m viewers.

“As we go to market in Brazil with a great opportunity, Mobius.Bet will be showcased in all the stadiums, featuring the best teams in Latin America,” said Lynn Pearce, chief executive of Mobius Interactive.

“I don’t believe we could have wished for a better launch pad to introduce ourselves to the sports enthusiasts and betting community in this region. The team at Mobius are ecstatic to be a part of these events; we are just as excited about the games as the Brazilian fans are – all the way to Qatar in 2022.”

Last month, Mobius announced a private placement of 5m shares at a price of CA$0.40 (£0.23/€0.27/$0.32) per share, in order to raise funds of CA$2m.

The operator said a significant portion of the funds would be used for marketing campaigns to grow the brand in the three key markets of India, Brazil and Mexico.

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