The new link-up will see Entain, which is active in Italy through the Eurobet, Bwin and Gioco Digitale brands, support underprivileged young people and their families in cities and towns across the country through the provision of community sports and tutoring.
Investment from the Entain Foundation will go directly into the Sport Senza Frontiere Onlus intervention programme, which provides free access to 30 different sport disciplines, as well as school and tutoring services, counselling, health education and medical support and support for parents.
The project, which will run throughout 2022, aims to reach 400 direct beneficiaries in Naples, Rome, Milan, Turin, Bergamo and Trento.
The Foundation will also support Sport Senza Frontiere Onlus on a separate initiative that will involve Entain employees working for the Eurobet brand in Italy.
Beginning in March, “Wellbeing for Good” will run as a six-month project, promoting the wellbeing of Eurobet employees through sports activities, social inclusion projects and team building activities, as well as encourage them to volunteer to support Sport Senza Frontiere Onlus activities.
“We have a fantastic partner in Sport Senza Frontiere Onlus and, through this collaboration, we will put our best efforts into transforming the lives of hundreds of disadvantaged children and teenagers across Italy – through which free access to sport and education is key,” Eurobet managing director Andrea Faelli said.
“We hope to help grow the organisation’s intervention programme in years to come and make a real change to the lives of the programme’s beneficiaries – setting them up for a brighter future.”
Entain said the new commitments are in line with the foundation’s goals to invest in sports at the grassroots level.
Via the Entain Foundation, Entain supports community sports initiatives in the UK, through its SportsAid partnership and Pitching In programme; as well as in Greece, through Team Forward, an Olympic-focused programme to fund athletes, and further projects in Germany and Colombia.
In September last year, the Entain Foundation also announced that it would support the development of an international training programme to enhance Gendered Innovations, with the aim of encouraging the consideration of gender perspectives in innovation and research.