Under the agreement, Kindred will continue its support of WIR’s “Racing Home” programme, which aims to educate and empower stakeholders in the racing industry about motherhood and parenthood.
Kindred, through both its Unibet and 32Red brands, will participate in the programme, supporting working parents in the racing industry with matters related to pregnancy, maternity, paternity, adoption, shared parental leave, flexible working, self-employment and statutory pay.
This next phase of the Racing Home programme includes the launch of a new educational online portal, expert guidance to mothers returning to riding post-pregnancy and a new series of podcasts hosted by equine vet and podcast producer Naomi Mellor.
“The aims of the Racing Home platform is closely aligned to Kindred’s sustainability strategy and our ambition to achieve a 50:50 gender split in senior management,” Kindred chief executive Henrik Tjärnström said.
“It is important for us to offer our employees a positive working/family-balance, with a supportive workplace as we truly believe that is how our employees perform their best. We are proud to partner with Women in Racing on the Racing Home initiative to support working parents in the industry further.
WIR chair Tallulah Lewis added: “Women in Racing are incredibly proud to be working with Kindred Group and to launch our initiatives of the Racing Home project. The work we have been undertaking has identified some serious challenges faced by mothers and parents working in the horseracing industry.
“Two years of research and webinars have led to Women in Racing in tandem with Simply Racing and the industry stakeholders developing meaningful solutions that will positively impact the working lives of many. We are convinced that these initiatives will bring significant positive change to many people’s lives.”