The accreditations, both of which last for three years, recognise that an operator runs their licensed lotteries with high standards of player protection and safety. Camelot has held the accreditations for 12 years in total, with the most recent coming in 2019.
Since the last accreditation, Camelot made a series of changes to its healthy play strategy, including an increased focus on a de-centralised approach to healthy play, whereby all staff at Camelot are committed to promoting healthy play.
This includes initiatives such as annual healthy play training for all employees and tailored training for different business areas, such as game awareness in player protection training, for new employees who work on creating National Lottery games.
Camelot has also carried out an external independent review of its game design process and enhanced it further with new assessment capabilities, which measure and evaluate any potential risk of games. Camelot now uses three tools to assess the level of risk associated with its games.
Other initiatives include a range of new online tools such as lower deposit and play limit for at-risk players. The system works by using a behavioural analytics model to identify at-risk players and, to support them, reduce their daily play limit and weekly wallet load limits.
In the retail sector, the minimum age to play National Lottery games was increased from 16 to 18 following a wide-ranging review of gambling laws by the British government. Camelot implemented the change on 22 April last year, five months before the new laws came into effect.
Also in retail, in 2020 Camelot launched a new online healthy play online training module for National Lottery retailers to inform and test their knowledge about being a responsible retailer on the National Lottery Retailer Hub website. The site now features an “Interactions” section that enables retail partners to record healthy play and underage sales interactions.
“We’re incredibly pleased to have achieved the European Lotteries and World Lottery Association’s Responsible Gaming Certifications for a fifth consecutive time,” Camelot chief executive Nigel Railton said. “At the end of this cycle, it will be a decade and a half that we’ve held these highly respected certifications.”
“We take a lot of pride in that, as well as the fact that we’ve been accredited from day one of the inception of the certifications. We firmly believe that this sets us apart and evidences our leadership role in this space.
“But we also know that our work in this area is never finished, despite everything we’ve achieved. We plan to continue working hard on our healthy play credentials and driving up our own high standards, keeping National Lottery players at the heart of everything we do.”