In addition, the operator has also reached an agreement with WarnerMedia division Turner Sports, to become the exclusive sportsbook and daily fantasy sports provider for its NHL coverage.
As an official partner of the NHL, DraftKings will be granted access to league assets, including the use of official marks and logos, as well as themed sweepstakes and enhanced promotional efforts during the regular NHL season, NHL All-Star Weekend, and throughout the Stanley Cup playoffs and final.
The operator will also have the opportunity for a variety of content integrations across the NHL’s digital and linear media platforms.
Under its agreement with Turner Sports, DraftKings will provide sports betting information and daily fantasy content across Turner’s telecasts and Bleacher Report digital channels, including its B/R app.
Planned integrations include DraftKings’ betting odds and daily fantasy statistics, original content, personalised automated alerts and editorial content.