DraftKings branding will appear throughout the match’s media day, weigh-in and boxing ring.
As part of its partnership, the operator will also develop the ‘DraftKings Tale of the Bet’ original series, to capture sportsbook trends such as percentage of bets and handle, significant bet placements and unique market offers.
The bout, which takes place on November 28, marks Tyson’s return to the ring following his retirement in 2005. US media reports suggest it has already broken records for pre-fight pay per view sign-ups.
“Viewers of this fight will be at the forefront of a premier and customer-first event that pits two generationally dominant boxing talents against one another while also integrating DraftKings branding and exclusive sportsbook data for a seamless second-screen experience,” said Ezra Kucharz, chief business officer at DraftKings.
“Sports betting technology has evolved exponentially since Mike Tyson or Roy Jones Jr. were crowned world champions, so seeing these legends now clash within this innovative era of our industry is something special.”