Florida’s Seminole Tribe pens pari-mutuel deals to launch Hard Rock app
| By Robert Fletcher
The Seminole Tribe of Florida has entered into marketing agreements with five pari-mutuels ahead of the anticipated launch of legal online sports betting in the US state.
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The Palm Beach Kennel Club, Hialeah Park Casino, Ocala Gainesville Poker and Ocala Breeder’s Sales Company, Tampa Bay Downs and TGT Poker & Racebook have all partnered with the Seminole Tribe to support the planned roll-out of the Hard Rock Sportsbook app.
Each of the pari-mutuels will market the sportsbook at their facilities and in return will earn 60% of the profits generated from their marketing efforts, with the tribe taking a 40% cut.
The Seminole Tribe added that additional marketing agreements with Florida pari-mutuels are expected to be announced soon.