Home > Sports betting > IGT customers gain access to NBA IP through new deal

IGT customers gain access to NBA IP through new deal

| By Robert Fletcher
International Game Technology (IGT) has entered into a multi-year partnership with the National Basketball Association (NBA).
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Under the agreement, IGT customers in the US using its PlaySports sports betting solution will be permitted to use NBA intellectual property in their sportsbooks through an agreement with IGT.

The deal covers the use official NBA data, as well as team and league logos and marks.

The agreement makes IGT the first B2B sports betting platform provider in US to bring the league’s intellectual property to regional casinos and sportsbooks.

“With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country,” senior vice president of PlayDigital at IGT Enrico Drago said.

Read the full story on iGB North America.

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