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Kansas sports wagers reach $252.9m in March

| By Robert Fletcher
Players in Kansas wagered a total of $252.9m (£201.8m/€236.3m) on sports during March, just shy of the Sunflower State’s monthly record.
Kansas March

Handle was 28.4% higher than $197.0m in March last year and 24.6% ahead of February this year. It was also just 3.1% lower than the Kansas record of $260.9m in November 2022.

Of this total, $243.2m was bet online, while $9.7m was wagered at retail sportsbooks across the state.

In terms of revenue, this amounted to $7.1m in March. The figure was 22.0% lower than the $9.1m generated last year but 129.0% ahead of February’s $3.1m haul.

All revenue in March came from online betting, with retail failing to generate any revenue for operators. It was also noted that the state collected $714,697 in sports betting tax during the month.

DraftKings and Boot Hill retain the lead in Kansas

Having taken the lead in February, DraftKings and partner Boot Hill remained out in front in the Kansas online market. During March, the partnership generated $4.7m in revenue from $98.3m in bets.

FanDuel and Kansas Star again placed second with $2.2m in online revenue off $70.2m in total bets. 

As was the case in February, Caesar’s and Kansas Crossing was the only other partnership to generate revenue in March. This totalled $257,071 from an $11.9m handle.

Incidentally, two other online partnerships had higher handles than Caesar’s and Kansas Crossing but did not generate revenue. Kansas Crossing and other partner BetMGM took $42.7m, while Hollywood and ESPN Bet processed $17.9m in bets.

The only other online operator in Kansas is Fanatics, which replaced PointsBet as Kansas Crossing’s third partner in March. Players bet $1.3m through the partnership. 

Looking at the year-to-date, total spend to the end of March amounted to $1.86bn. This includes $1.78bn in online wagers and $83.3m in retail bets.

Revenue totalled $87.6m, with $83.1m coming from the online market and $4.5m retail.

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