The NFL’s Philadelphia Eagles have signed a new multi-year partnership with Flutter brand Fox Bet, who will launch a new studio at the team’s home stadium, Lincoln Financial Field.
The deal will include broadcast, digital and social media advertising on team channels, custom promotions and a “strong branding presence on game days”. In addition, Fox Bet messages will feature prominently on scoreboards at the stadium.
The operator has also constructed a studio from which it will create new Eagles-themed content featuring prominent on-air personalities from Fox Sports and former Eagles players.
“This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way,” Catherine Carlson, senior vice president of revenue and strategy for the Philadelphia Eagles, said.