Playtech enters F2P and DFS partnership with ITP

As part of the deal, over 100 F2P and DFS games will be offered to a number of Playtech’s operators around the world, giving ITP a “broader scope” in the market.

This distribution will occur “territory-by-territory”.

The deal will allow ITP to establish itself as a tool for Playtech customers, wherein they can take advantage of ITP’s acquisition and retention tools.

“The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech,” said Anthony Evans vice-president of strategy at Playtech. “ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets.

“We’re looking forward to how these games perform for the end user across this diverse range of markets.” 

Hussain Naqi, founder and chief executive of Inside the Pocket said that this partnership will further enhance Playtech’s offerings.

“This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit,” said Naqi. “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed.”