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Bet-at-home switches to EveryMatrix sportsbook platform

| By Richard Mulligan
European gaming operator Bet-at-home has expanded its partnership with EveryMatrix to include its full sportsbook platform.

Bet-at-home has added to EveryMatrix’s existing casino technology by adopting the supplier’s OddsMatrix sportsbook and turnkey solution, including player management, payments module, and affiliate software.

The deal covers every market where Bet-at-home is present with a two-phased launch kicking off with the MGA-licensed business, followed soon after by the German regulated business.

EveryMatrix said Bet-at-home will become one of its largest sports clients in both revenue and brand value.

Marco Falchetto, chief executive of Bet-at-home, said: “We have been thrilled with the results EveryMatrix have achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button.

“The combination of their outstanding track record, best-in-class technology and enormous expertise made this an easy choice and we look forward to generating exceptional results together.”

The Bet-at-home announcement follows another major client win in 2023 for EveryMatrix with the provider awarded the public tender to supply the Hungarian state-owned gaming and lottery operator Szerencsejáték with its digital sports betting software solutions and services for its online brand TippmixPro.

Ebbe Groes, group chief executive of EveryMatrix, said: “Going live with Bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our fifteenth anniversary. OddsMatrix is rapidly becoming recognised as the must-have modern sportsbook platform technology for global, tier-one brands.

“We have established a second-to-none relationship with our partners at Bet-at-home and thank them for putting their faith in us, and in what we truly believe to be a market-leading product that will not only contribute to their ongoing success, but also propel their sports offering to the next dimension.”

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