Sporting Solutions taps SCCG to aid US entry

Sportsbook and lottery supplier Sporting Solutions has agreed a partnership with Las Vegas-based gaming consultancy SCCG Management, in order to accelerate its entry into the North American sports betting market.

“Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers,” SCCG managing partner Stephen Crystal said.

“We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”

Edward Peace, managing director of Sporting Solutions, added: “We are pleased to be bringing SCCG Management on board to assist with our North American operations and have high hopes for the opportunities the partnership will present.”

Read the full story on iGB North America.