Sportradar pens long-term extension with FanDuel
Under the deal, Sportradar will serve as the chosen data or odds supplier for US sports to FanDuel, covering events such as the National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) in the US market.
FanDuel will have access to a suite of betting products including complete pre-match betting services, live betting services and betting entertainment tools such as live match trackers and betting widgets.
FanDuel said the agreement would expand the in-play betting experience for its sportsbook customers, adding that in-play betting makes up almost 50% of the handle on the FanDuel Sportsbook.
“Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers,” FanDuel’s sportsbook general manager Niall Connell said.