The operator took its first bet last Wednesday, September 16, which resulted in a winning ticket for the customer.
The brand is live in the market through a partnership with Johnny Nolon’s Casino in Cripple Creek.
Carousel Group chief executive Daniel Graetzer said the business would look to offer the best odds and highest limits in the market, providing maximum value for customers.
“We are obsessed with user experience and developing great end-user products, so we will be unleashing some incredible features over the coming months,” he added.
SportsBetting.com aims to launch its mobile app for Android and iPhone as early as next week, although it is currently still in development.