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Stats Perform scores extension to Premier League rights data deal

| By Robert Fletcher
Stats Perform has secured an extension to its exclusive official rights deal with Football DataCo (FDC), which manages data for the English Premier League and other major British competitions.
FA Toffolo Ban

Under the deal, Stats Perform will continue to collect detailed event data at all major English and Scottish football leagues. The agreement runs to the end of the 2024-25 season.

This includes England’s Premier League, Championship, League 1 and 2. The deal also covers all leagues overseen by the Scottish Professional Football Leagues, including the Scottish Premiership. 

The deal covers player tracking data, AI-powered insight data and player market data. This will be collected and distributed through Stats Performs’ Opta brand.

Stats Perform will distribute data to media and broadcast outlets, sportsbooks and fantasy sports operators. The agreement also covers providing data to professional teams around the world.

“At Stats Perform we are committed owners of our large, deep Opta football data API,” Stats Perform chief commercial officer Alex Rice said. “We think carefully about how and what we collect, how we store the data, but more importantly how we distribute and use it to help our customers tell more memorable stories about the on-field action. 

“We continue to develop new statistics like possession value, expected pass completion and momentum that deepen fans’ emotional connections to the teams and players they follow, across all platforms and channels and make the games matter more.

FDC general manager Adrian Ford added: “The value of data in building trusted fan and bettor experiences continues to grow and that enhances the reputation of our competitions, wherever they are enjoyed. 

“Opta is a key enabler for all the Leagues’ stakeholders and fans, who want the best data and insights.” 

Stats Perform official data portfolio also includes Spain’s La Liga, France’s Ligue 1, Italy’s Serie A and the German Bundesliga.

Genius Sports agrees similar data extension

The deal comes after Genius Sports in June also extended its exclusive partnership with FDC.

The renewed partnership runs to 2025 and expands the agreement to cover new areas such as Genius’ data tracking product.

Genius will distribute data from over 4,000 UK football fixtures per season.

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