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Sportradar agrees to acquire Synergy Sports

| By Robert Fletcher
Sports data solutions supplier Sportradar has entered a definitive agreement to acquire US-focused automated sports technology solutions and data and video analytics provider Synergy Sports.
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Expected to close in the second quarter, subject to customary conditions and regulatory approvals, Sportradar said the acquisition will extend its product suite and help broaden relationships with sports organisations worldwide.

Sportradar highlighted Synergy’s partnership with the International Basketball Federation (FIBA) in particular and the FIBA Connected Stadium, scheme, which provides teams, leagues and federations with an end-to-end technology platform offering automated video production and graphics.

In addition, Sportradar said it will build on Synergy Automated Camera System, Synergy’s video technology, by layering on top its own video and OTT product suite, enabling deeper technology-focused relationships with sports bodies.

“Adding Synergy Sports to the Sportradar family will expand our product offering into US college sports data and video analytics and further cements our relationships with the major sports organisations in the US and around the world,” Sportradar Group chief executive Carsten Koerl said.

Read the full story on iGB North America.

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