Gambling Commission 2023 survey flags in-person novelty betting as highest risk vertical
In person betting on “non-sports events” represented the vertical with the highest average proportion of high-risk players (PGSI score of 8+), according to the UK Gambling Commission’s (UKGC) Gambling Survey for Great Britain, released today (25 July).
Comparatively, online bettors of novel markets were 5x more likely to be a high-risk player than the average.
For online slots, rates were nearly six times higher than average. Online sports bettors were less likely to be rated as a high risk than in person bettors. However, online casino users were more likely to be high-risk than retail casino goers.
The breakdown of Gambling Commission data by vertical included data from survey participants who had gambled in the past 12 months.
New Gambling Commission scoring system assesses problem gambling behaviours
The Gambling Commission’s survey used a new scoring system called the Problem Gambling Severity Index (PGSI) to score those surveyed based on their problematic gambling behaviours
On the PGSI, a score of 0 represents a gambler who did not display any problem gambling behaviours. As the scale increases, so does the rate of adverse consequences experienced by players, based on a selection of nine behaviours.
Of those behaviours, chasing losses was the most common experience reported by participants (16%), while feeling guilty about betting and gambling more than you can afford represented 9.9% and 9.6% of the group.
Problem gambling increased in non-lottery group
Gamblers with no risk of problematic behaviours made up the majority of the surveyed group (85.6%), while 8.3% scored between 1 and 2 on the PGSI, representing low-risk gamblers. Beyond that, moderate-risk and problem gamblers accounted for 3.7% and 2.5% of the total group.
However, moderate-risk and high-risk gamblers grew to 8.3% and 5.9% in the non-lottery category, representing an uptick of almost 5% and 3% from the overall group.
Broken down by age, the 18- to 24-year-old group saw the highest quantity of problem gamblers by PGSI score (9.1%). The figure dropped slightly in the next age bracket to 8.4%, with the 55- to 64-year-old bracket having the lowest percentage of high-risk players (0.7%)
Overall participation in gambling higher among males
For overall gambling activities, 63% of males surveyed had gambled in the past 12 months, compared to 58% of females. Outside of lottery betting, 42% of males and 39% of females had gambled during the period.
By age, 25- to 34-year-olds had the highest participation of non-lottery gambling with 52% having gambled in the last 12 months. Of those aged 35-44, 50% had bet outside of the lottery. Participation then decreased with age, to 19% of those aged 75 years and above.
When looking at online gambling activities in the last month, the 18- to 44-year-old age bracket had the highest participation (20%-21%) when excluding the lottery. When taking the lottery into account, the 45- to 54-year-old bracket gambled the most online in the last four weeks (43%).
Gambling Commission unveils new methodology
Overall, the Gambling Commission survey was carried out by 9,787 participants. The returns breakdown showed that 64% (6,303) completed the survey online and 36% (3,484) by post.
The Gambling Commission had previously warned that the new “push-to-web” methodology meant results could not be directly comparable to prior gambling or health surveys.
It said in a guidance released last week that the survey should not be used to calculate an overall rate of gambling-related harm in Great Britain, or as a measure of addiction to gambling in the country.
As a result, the Gambling Commission survey faced criticism even before it was published, with some stakeholders suggesting the methodology could overstate the level of risk within the gambling industry.