Michigan regulator launches new responsible gambling campaign
| By Robert Fletcher
The Michigan Gaming Control Board (MGCB) has launched a new multi-media campaign to encourage responsible gambling among consumers in the US state.
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Developed in partnership with King Media, “Don’t Regret the Bet” will promote safer gambling with licensed operators in Michigan.
The campaign will include broadcast TV and radio advertising, point-of-sale video ads at gas stations, digital billboards, social media and digital media, including streaming services and podcast audio.