Home > Sustainable Gambling > Responsible gambling > Playtech integrates TruNarrative affordability tech into IMS

Playtech integrates TruNarrative affordability tech into IMS

| By
Industry giant Playtech has integrated TruNarrative's Affordability UK solution into its Information Management Solution (IMS) platform, to support its operator clients in protecting players.

Affordability UK is supplied by TruNarrative, specialist in KYC and fraud detection, which has extended its partnership with Playtech to provide a range of player onboarding and verification services.

Affordability UK identifies customers whose gambling spend may be unsustainable.

Combined with the TruNarrative platform, the solution will allow operators to write bespoke rules and build thresholds around a player’s affordability data and behaviour. It will also help operators automate decisions and perform manual investigations based on real-time data, as well as and track player spending behaviour across multiple brands using a single interface.

“As regulatory requirements around the sustainability and affordability of gambling become ever-more stringent, we want to ensure we can empower operators to meet these requirements and protect their players,” Playtech chief compliance officer Ian Ince said.

“TruNarrative’s specialist safer gambling services have quickly made them a core partner for Playtech – and now, with Affordability UK, we can offer a sophisticated, market-leading solution, backed by some of the most comprehensive data available. Backed by IMS integration, it can deliver a seamless experience for operators.”

John Lord, chief executive at TruNarrative, added: “Since partnering with Playtech earlier this year, we’ve been able to bring a vast array of specialist services to their customers, and we’re delighted to be adding Affordability UK to that list.”

“Affordability UK offers unique insight into a player’s ability to afford their bets, as well minimising the requirement for physical payslips and document submissions, creating a low-friction experience. We’re confident it will become a vital part of any operator’s toolset in their drive to meet and exceed UKGC expectations around safer gambling.”

In September, the supplier partnered with the Responsible Gambling Council in Canada, to launch a safer gambling and digital wellbeing programme examining the link between mental health, digital wellbeing and gambling.

Results published in September show the business had suffered a 22.5% year-on-year decline in revenue for the first half of 2020, after a strong start to the period was halted by the impact of novel coronavirus on B2B and B2C operations.

Revenue for the six months to 30 June declined to €564.0m (£513.0m/$664.6m), as a strong performance from its financial division TradeTech failed to offset a 13.5% drop in B2B revenue, and a 41.0% drop in B2C’s contribution.

Subscribe to the iGaming newsletter