GLMS rebrands to the United Lotteries for Integrity in Sport
![GMLS](https://igamingbusiness.com/img-srv/QL--GH7EgOMt6X9mYNiS2MNiIFEFAEZhkGMW-FSN6e4/resizing_type:auto/width:0/height:0/gravity:sm/enlarge:1/ext:webp/strip_metadata:1/quality:90/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMi8xMC9wZXhlbHMtb2xpYS1kYW5pbGV2aWNoLTUzMTMxNjktc2NhbGVkLmpwZw.webp)
The results of a survey revealed that members no longer thought GLMS was an accurate representation of the organisation, as it refers strongly to monitoring services only.
The rebranding reflects several other developments, including a new strategy and further focus on the services it offers beyond the initial monitoring.
These are education, training, knowledge building, intelligence studies and stakeholder influence management.
“This is a fantastic achievement that will promote and give a clear understanding of our services and products to the different audiences with whom we interact,” said Ludovico Calvi, president of GLMS. “ULIS, as a new branding design, conveys a powerful message that the lottery world is united to safeguard the integrity of sport competitions.
“The new identity is a result of a thoughtfully constructed strategy that is being implemented by the general secretary Luca Esposito.”